Digital Services
Search (SEo)
An organic and holistic approach to Search Engine Optimization is the best combination for a successful SEO campaign. I will ensure your company's online profile ranking is strong so your presence will be above your competitors and earn a top ranking in your industry and make sure you stay there. More than 65% of online search clicks go to the top 5 search results, that's why it's so important to use an experienced professional so your company can increase its keyword rankings in your particular industry and elevate your online presence.
Starting with a current analysis of your website, which includes an assessment of the overall design and user-friendliness, quality of your content, URL structure and links, review past performance, analyze data and user behavior, define and establish important key words and look at your competition and determine what is working well and what needs to be improved
The structure of a website and its content is a very important piece of the SEO puzzle and we will go through your website and make sure it can be found easily when customers are using search engines. The focus will be on keyword targeting and research to find the best performing keywords in your specific industry and assign them to appropriate pages on your website. These keywords will drive customers to your site and drive your sales. We will optimize the content on your current web pages and show you ways to develop content to keep customers coming back to your site.
It's important that search engines have a clear understanding of what your business is or does, what services or product you offer and where your business is located. Your site needs to be optimized for local search and search engines need to know your business's target area. It's important to use Google Maps and Google business tools and listings to improve your rankings and help encourage reviews. Developing informative, creative and useful content is the key to getting customers coming back to your site. It's also important to be included in business listings as Google uses this to help determine local rankings. All businesses need Yelp and Google reviews, and to be included in directories, all will improve your ranking. I can help with all of these tasks.
It's important to know where your business ranks with your competition and you need to have detailed dashboard reporting for constant optimization and analytics. This will be provided and integrated with Google Analytics so you know how all of your digital marketing strategies are connected and impacting traffic to your website and ultimately your business. Let me help improve your SEO today!
Paid Per Click
There are a lot of reasons to use a professional to manage your company's Paid Per Click (PPC) services. Either you are new to PPC marketing, you don't have enough time or you don't have the expertise to consistently deliver effective PPC marketing campaigns, all are reasons why I'm here to help with your PPC management. I can help with all industries including medical/healthcare, law, retail, education, hospitality, entertainment, banking and more. It requires a great deal of research and analysis to create a PPC campaign that delivers measurable results and drive sales to your business and that's why you need an experienced professional to help.
Through effective keyword targeting, your ads will produce results and work within your budget. A very critical part of a successful PPC campaign is how your ads are designed with regards to content. They need to attract customers to click with the right call to action with precise verbiage. Choosing the correct landing page for your ad is also very important, as this is an opportunity to convert a click to a sale.
Optimization is so important to keep your campaign producing the greatest ROI. We don't set your campaign up and leave it on idle to maintain itself, we are constantly looking at ways to improve results. We do this by testing your ads and measuring effectiveness and we compare ads with the same message with A/B testing methods and we compare ads with different messages to see what appeals to your customer the most. We also look at where your clicks are happening and what we need to change in regards to user trends and keyword performance. We want to use your budget in the most cost effective way so we are constantly looking at what keywords are producing the best conversions and compare them to our ROI goals we established. You will always be informed of the optimization strategy we are implementing and we will always rely on data, there's no guessing to our PPC campaigns. And we will always provide detailed information on how your search budget is being spent so you know what you'll be getting in return for your money. Knowledge equals success and there's nothing more important than your conversion data. Knowing what keywords and ad copy drives the conversions for your business will help determine future campaigns and help you make long term marketing decisions.
Measurement and transparency is also important to us and should be to you as well. An online dashboard will always provide our clients with direct access to all the data and analytics of their paid search campaign so they know where their campaign stands and they can see budget allocations in real time.
DISPLAY & Programmatic
Google Display Network (GDN) reaches over 90% of all global internet users and expands across 2 million sites. With additional networks like Yahoo and Bing also part of this digital landscape, your display audience is out there waiting to be marketed.
Display ads or banner ads come in many different sizes and are usually hyperlinked image-based ads that are served to an online audience via display ad networks. With display you can use tactics like retargeting, contextual targeting, search behavior or interest, competitive analysis, topic-based targeting and website targeting. Your banner ads can include images, text, video and even be interactive. Display networks allow your ads to be seen and appear on hundreds if not thousands of the web's most visited online and mobile sites, all to drive visitors to your site. You can target ads by various demographics like interest, language, geographic area, age, gender and more. Even if you already have a solid marketing strategy and healthy conversions, display advertising creates an opportunity to reach new potential customers. Display ads are an important part of online marketing strategies, particularly in re-targeting campaigns.
While display network advertising takes place on a closed network, programmatic advertising is not an ad network, rather an automated way of buying advertising space. Bidding for ad space takes place via algorithm-based technology to get the most accurate placement in the fastest time at the best price. Computerized auctions allow advertisers to buy ad space from publishers who own websites and want to sell their digital space. The algorithmic software performs the sale and placement through exchange platforms all in a fraction of a second. While both display and programmatic support advanced targeting, re-marketing and custom audiences, programmatic has a larger range of options. This is due to user-generated data that is available for analysis and the real-time nature of ad buying. This makes the process faster and more efficient with placement, targeting and analyzing done in an instant via a central dashboard where advertisers can manage and monitor their campaign's strategy and effectiveness.
Whether your business needs brand awareness, offline sales, website traffic or an increase in conversion rates, I can help you achieve your digital marketing goals with display and programmatic advertising. Your specific content can also be tailored based on the device your customers are using, which means your message will be seen and consumed by your target audience no matter how they consume it.
To create a successful digital advertising campaign you need to make sure you use an experienced professional who will ensure you are buying the best space at the best price and has the expertise to target the right audience for your business.
social mediA
Using relevant and brand aligned images, messaging and video, Social Media can help your business engage with your current loyal customer base and new potential customers. It helps companies share their brand's story, promote their services and products, provide industry news, share tips and advice, promote events and community partnerships, direct and link customers to their website and encourage them to join their email list so they are kept up-to-date on your company's latest news and happenings. You can be your own public relations person with the information you share in your posts, you can help shape the public's perception in your own narrative. You can also target your specific audience and re-target visitors from your website.
Social Media isn't just to socialize with your customers, it's a way to increase brand recognition and build loyal customers who will follow you and promote your brand with continued sales. You have the ability to engage with a targeted audience of consumers and continue to share your company's story and progress.
It's important to determine who your customer base is in order to determine which social platforms will work best for your business. After choosing the best platforms for your business, it's important to create relevant content and publish on all of your accounts. This will help brand your company and encourage your customers to share with their friends and gain them as a followers. As more and more people follow your business the quality of your content becomes more important so your customers will engage with you. Your authority will also increase and you will have more influence over them.
Because social media moves fast it's important that you are responding to the questions and comments on your posts constantly. It's also important you respond to negative comments and remedy the problem as quickly as you can. People are often more likely to remember the negative over the positive.
It's important to understand that algorithms now control which of your followers are seeing your posts by how often they engage or comment on your posts. If they are inactive they will no longer see your posts on their feeds when they refresh. This is why paid social media strategy is important in targeting your desired demo. Though organic posts builds a relationship with followers and turns them into loyal advocates of your brand, you must understand and use paid social to strategically buy ads or sponsored messages in order to reach all of your potential customers on the different social media platforms. Your ads can be designed to include images, video, text, carousels, etc. to reach your customers. Your audience can also be targeted by age, gender, income, interests, geographic area and more.
Paid social media ads will also drive more traffic to your website. Engaging in social media puts your brand in a space where people spend an average of 2.5 hours a day and where your potential customers are sharing, liking, talking about and purchasing products and services. Social media strategy, when used consistently and across multiple platforms, is a cost effective way to get in front of your customers.
Using platforms like Facebook, Instagram, YouTube, Twitter, Pinterest and Linkedin can boost brand awareness and also produce high returns on your investment if you use the right platform with the right message or ad. It's important to keep your social media account fresh and engaging to keep your followers and attract new ones.
Monitoring and analyzing which posts get the most engagement and likes can help you determine what your followers react to and what content you are likely to post in the future to keep them engaged and promoting your brand, and ultimately producing sales for your business.